Augmented reality. It sounds high-tech, complicated and expensive. But it is much more ubiquitous than you think.
In fact, there's a good chance you've already used it, along with the 81.3 million Americans who use AR on a monthly basis.
Those funny Snapchat filters that make you beautiful, scary, or funny? That's social AR at work. We also can't forget about Pokemon Go, the mobile game that marked a breakthrough in the widespread adoption of AR technology.
Fun and games aside, what is augmented reality and why is it changing the way consumers shop online? That is exactly what Whiplash is here to unpack for you!
What is augmented reality?
At the most basic level, augmented reality (AR) is an immersive technology that combines real-world environments with virtual elements. This differs from virtual reality (VR), which places the consumer in a completely manufactured environment that removes them from their real-world environment.
In a retail environment, AR adds another layer of engagement and interactivity to the online shopping journey, helping retailers meet growing consumer expectations for more immersive e-commerce experiences. With the launch of Google's ARcore and Apple's ARKit, making it much more accessible for brands to incorporate AR into their offerings, we're set to see AR become a mainstream feature in online retail.
Real-life simulation:
Perhaps one of the most significant benefits that AR and VR offer to the eCommerce industry is the ability to create an immersive experience by developing an AR app from an AR apps development company in Frisco, capable of simulating real life. Although virtual reality and augmented reality have long been recognized for their developments in gaming, the same technology, when applied to virtual stores, can offer customers truly immersive experiences. Using AR and VR:
Customers can not only buy products online through real-life interfaces but also try products virtually.
Retailers can overcome physical limitations and offer access to all product features, ultimately driving more customers down the sales funnel for higher conversions.
Maximise sales:
Immersion, engagement, and impact are just a few of the reasons why AR and VR are becoming buzzwords in the world of eCommerce. Forward-thinking organisations and some of the world's leading e-commerce giants are harnessing the power of virtual reality to deliver amazing experiences and gain a competitive advantage.
With a recent Mobile app development company in New York study finding that consumers are more likely to buy from brands that use immersive technologies to promote themselves, AR and VR can allow customers to explore virtual showrooms, touch, feel and experience products, and give them a compelling reason to visit. your online store: completely transforming the shopping experience. Whether offering a 360-degree video catalogue or simply offering an engaging digital experience, AR and VR will allow shoppers to immerse themselves deeper into the eCommerce experience and unlock the potential for rapid growth and accelerated sales.
Improve customer engagement:
Experiential marketing is one of the most successful ways to drive sales by engaging customers with the product and brand. Augmented reality in e-commerce allows customers to get a live feel of your products. In addition, it will allow customers to interact with the product as they would in the real world. Provide live interactive 3D models to help customers make better purchasing decisions.
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Personalise the shopping experience:
Personalization and customization of products are the most common ways to improve customer experience and conversion rate. Implementing interactive AR in e-commerce or online shopping can help customers get a personalised product experience.
AR can take online shopping personalization to the next level. Users can customise product attributes and experience the same using Android app development in USA Augmented Reality. For, ex: users can try on different colored t-shirts and check which colour suits them best using Augmented Reality.
Benefits of Augmented Reality in E-commerce:
Shopping with augmented reality (AR) is undoubtedly the future of online shopping. This innovative technology has many advantages to offer e-retailers. Here are some fantastic advantages of AR in eCommerce in 2022:
Personalise online purchases:
Augmented reality in e-commerce can personalise the shopping experience for customers. Customers will find tools that allow them to see how clothes fit, show what sizes would fit them, or show the actual size of a product in their space, and other features that would solve online shopping problems. Instead of an online store displaying mannequins with the clothes, customers could even see themselves in all the outfits to see which would fit them best. Therefore, the level of customization is likely to increase online store conversion rates while increasing sales.
Improve conversion rates:
One of the most distinctive benefits of augmented reality in eCommerce is improved conversion rates. Users are more likely to convert if they have a better image of the product they are about to buy. With the implementation of augmented reality in e-commerce, e-store owners can offer a more immersive and engaging product experience, resulting in better conversion rates.
Reduce return rates:
The iPhone app development company in New York investigation found that a large number of customers had returned the items they purchased due to faulty or damaged products. Another group of buyers returned products because they were not as described on the website. Therefore, the use of augmented reality in e-commerce can significantly reduce return rates by allowing customers to choose the right product for their needs.
What is the future of AR in Retail?
Augmented Reality is often called a futuristic technology, but this is not true. AR has already found its way into all sectors of the retail market. The time is not far away when you will be sitting in the comfort of your sofa or having a cup of coffee in the kitchen, wearing AR-enabled glasses or browsing through Augmented Reality mobile apps, shopping for everything you need. Yes, all this without even leaving your house!
There is also a need to work on the challenges of augmented reality e-commerce to reach a wider range of audiences and retain existing ones. And whether it's AR in online or offline shopping, there are certain things that need special attention from VR AR and Android application developers in New York. Aspects such as advertising, location, incentives and discounts, personal approach, interaction, discoverability, privacy and UX.
An interesting fact about retail is that despite online shopping and mobile commerce taking more priority every day, 71% of consumers (in this case, shoppers) would like to experience virtual reality in a store on your smart devices. That's what Augmented Reality does, keep people in both worlds happy.
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AR offers a new way of interacting with consumers and the world around us. USM Business Systems is a leading AR app development company in USA providing applications involving technologies such as AR or VR with huge market potential that is in the early stage of unlocking. We have excellent and knowledgeable augmented reality application developers who provide high-quality services to clients based on their needs. We are available 24 * 7 for our clients in case they need any help from us.
Author bio:
Koteshwar Reddy is a creative writer at USM Business Systems. We offer an original analysis of the latest developments in the mobile app development industry. Get connected to the latest trends and social media news, plus tips on Twitter, Facebook and other social tools on the web.
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